Archive for the ‘Real Estate Photography’ Category

Should You Use a Professional Real Estate Photographer?

best real estate photographer

 A Professional Real Estate Photographer Can Boost Your “Web Appeal”!

First Impressions

Like your mom always said, “You only get one chance to make a good first impression.”, and that still holds true, especially for real estate listings. A professional real estate photographer can help you do just that! Make that great first impression!

When selling a house, increasing the visual appeal of your listings is imperative. It can result in decreased time on the market and a higher selling price. You only have one chance to grab a buyer’s attention with your listing!

The days of home buyers calling a realtor to compile a list of potential homes from the MLS database for them to review are gone. Thanks to the rise in popularity of and sites like Zillow and Realtor.com, buyers today overwhelming use the internet to search for properties when shopping for a new home.

The first thing a buyer looks at when searching for homes online are the photos. Study after study shows that overwhelmingly, photos are viewed first in real estate listings. Great photos are so important these days that most buyers won’t even look at a listing without photos. And if they’re bad photos? They’ll just click through to the next house. Even when listings include photos, up to 50% of buyers don’t even look at the agent’s description of the property. They ONLY look at the photos before moving on or wanting more information on the property.  If you can catch the homebuyer’s eye with a stunning photo, they’ll want to see more. If not, they’ll go back to their search list and go to the next home.

Increased Sales Price and Shorter Time on the Market

According to this study by Ruxta Realty, homes get more online views and sell for a higher price than homes without photos or those with less than flattering images.


Professional Real Estate Photographer

In addition, the extra money spent for professional photos will pay off after you’ve sold the property, in future listings! When people see that you aggressively market your listings using professional photography all the time, they’ll be more confident in contacting you to market their home. So using professional images in every listing, regardless of the price point, shows future clients you’re consistent.

Hiring a Professional Real Estate Photographer

When a client hires a realtor to market their home, they’re hiring a professional who knows how to sell houses.  When you hire a professional real estate photographer, you’re also hiring a professional. Someone who knows about architecture, real estate and knows how to best photograph homes. Professional real estate photographers take photos of houses for a living, day in and day out.  They have the ability and the knowledge to capture your home’s best features.

Professional real estate photographers have the technical expertise and the equipment to make even the darkest spaces look warm and inviting.  Using special lighting techniques, advanced architectural lenses and Photoshop proficiency, professional photographers bring a unique skill set to the photo shoot. Their expertise will make your home look extraordinary.  A professional real estate photographer knows what angles, lighting setups and staging is needed in each living space, to make buyers interested in the photo.

When hiring a professional real estate photographer, you are assured that your home’s BEST features will be advertised, while its less than heavenly features will be made to appear beautiful as well.  Real estate photographers have the ability to make the ordinary home look extraordinary.

Contact us today and let us help you get the best view possible for your property!

How Many Photos is Enough for Your Real Estate Listing?

Luxury Real Estate Photography

Is there a “Sweet Spot” for the Number of Images?

Shopping for a home today is much different than it was just a few years ago.  Before the explosion of online listings of homes for sale, real estate agents would drive potential buyers from house to house, sight unseen, to walk through and find their dream home.

Today however, shopping for a home is completely different.  In today’s market, those home shoppers will start by looking online, through listings, viewing photos, videos and virtual tours of potential properties, narrowing down their choices and choosing the ones they want to see in person. Because of this, listings with bad photos, or worse, none at all, will probably be passed over and never get a viewing.  The question is, how many photos is the sweet spot in getting someone to contact the agent for a showing?

In this study by StreetEasy, they found that the likelihood of buyers contacting agents about a listing doubled on listings with 1 to 3 photos vs listings with no photos at all.  And according to the same StreetEasy study, the percentages go up as the number of photos go up – to a point.

Can You Show Too Much?

For example, they found that if a listing has between 4 and 10 photos, there is a 5x more likelihood that the buyer will contact the agent.  But for the sweet spot, they found that when a listing has 11 – 14 photos, there is a 6x better chance of the buyer contacting the agent vs a listing with no photos.

However, before you starting think more is better, just remember the old saying “less is more sometimes” and “quality over quantity”, because in that same study, they found that beyond 15 photos, the likelihood of agents being contacting starts to drop back down.

So just because your MLS has dropped the old 25 photos per listing limit, doesn’t mean you should upload all 73 of those images from that 1750 sq foot house!  As a real estate agent, your first priority should be to give people just enough to make them want to actually request a showing of the house, but not give them too much so they find something they don’t like before even seeing it.

So What Do You Show?

If 15 great images of a house, showing the main features (living areas, kitchen, master bedroom, master bath, outdoor amenities, etc.) is the best way to entice someone to request a showing, why upload 30 or more?  In the listing description you’ve indicated it has 4 bedrooms and 3.5 baths.  Is there really a reason to upload a photo of that half bath?  Or of any closets?

And let’s face it, most homes have some “less than desirable” features that, if seen in photos while perusing listings, will stop a buyer from ever setting foot in the house.  But, once actually in the house for viewing, a potential home buyer’s list of “must-have” items drops dramatically if that house just “feels right” to them.  So choosing not to focus on the less-than-optimal features in your photos just makes sense to get more showings.

Most houses can be adequately shown in 10 – 15 high quality images, shown in the order as if you walked into the front door and through those areas. Those images should be enough to generate interest and make an impression so that the buyer wants to contact the agent for a tour, which is the ultimate goal. The last thing you want is for potential buyers to tire of pouring through your endless set of images and get bored so they click on the next listing.

Post Just Enough to Make them Want to See More!

When posting your next listing’s photos, ask yourself, “is every image I’m posting needed show the features of the house, and will they encourage buyers to ask for a showing?”  If you have 25 great images, then by all means post them, but sometimes less is more, and if 15 images will show the house’s best features, and pique a buyer’s interest enough to want to walk through the house, then you might think about cutting back and posting just those.

The quality of your images matter a lot more than the quantity.

Contact us today and let us help you get the best view possible for your property!

It’s Been a Busy Spring!

 

It’s been a crazy busy spring this year, with no sign of slowing down!  Gotta love this time of year and the booming housing market right now!


Real Estate Photography Luxury Real Estate

Twilight Photography

Luxury Real Estate Photography

Also a really fun visit to photograph a new high school sports complex in San Antonio as well!

Commercial Photography

Commercial Photography

Contact us today and let us help you get the best view possible for your property!