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Using Social Media to Promote Your Business

Social Media Marketing

Social media marketing is the top way to introduce people to your brand. It is an amazing medium to promote your brand to potential customers. Building brand awareness is extremely valuable to any business. Many internet shoppers find product information from social media advertising and accordingly their shopping behavior is influenced and it helps make brand loyalty. Research says that social media networks are platforms where users discover new services, brands, and products.

It’s also important to understand the demographics of the platform you’re promoting your services on.  This recent blog post by Sprout Social on Social Media Demographics does a great job of breaking down the demographics by platform.

Advantages of Most Popular Social Media Platforms

You can quickly see a rise in exposure and contacts through social media marketing. Use of these platforms can directly encourage customers to contact your business for more information on how you can help them.

Marketers can sell products or services to focus audiences with promotional content and ads across social media platforms. The biggest advantage of this marketing is its capability to focus particular audiences.  By understanding who is using the various social media networks, the more you can target your postings and ads at specific audiences.

Social networks have a big knowledge of consumer demographics and their interests. This support marketers target the right people with the best message.  This has become crystal clear over the last few weeks!

The three biggest social media platforms currently that should be explored for promoting your business would be:

Facebook

This is the most generally used social media platform across the web with about 980 million users. Being the biggest networking website, it has the ability to connect with your target audience and share content applicable to their needs.  And while it may have gotten some bad press recently, for good reason, it’s still a great way to reach a lot of potential customers.

Here, the business owners can create a Facebook page for their brands and business to connect with people. Then they should begin posting about their products to the focused consumers.  Many marketing companies and marketers will know how to gain success in these pages on their strength of knowledge like:

  • How many times to post per day
  • By coming up with the top marketing plan for your target group
  • Knowledge of specific hours of the day for amazing customer engagement
  • Whether the audience reacts better to videos, photos or text posts.
  • What headlines & subjects generate the most interest

Instagram

Instagram can offer some strong advantages for your business as well. One of the top advantages of this platform is that it permits you to tell your brand’s story with special and attractive visual content. Not like other social media platforms, Instagram is targeted on visual, both video and images. Regardless of what industry your firm is in, you can use Instagram to showcase your business and tell your brand story in a way that is visually attractive.

As a photographer, I use Instagram a lot because I can post images that show the recent work we’ve done, and serves as an example of the service I can provide.

Twitter

Brands can use this platform to get and connect their audience.  One advantage to using Twitter is that all tweets are indexed by Google and therefore useful in search engine optimization when clients search for certain things.  Hashtag permits you to follow and join in discussions about trending topics in your industry, or those your client may be looking for. You can use hashtags to get fresh audiences who might be attracted in your content. Your brand can also take advantage of subjects that are trending, via hashtags, to spread your reach beyond what might normally be possible.

There are certainly many more social media platforms that can be explored such as YouTube, Linkedin, Pinterest, and many more.  But the “big three” will get you most mileage as of this writing.

The beauty of using social media to promote your business is that you, don’t have to choose between them, you can use them all to spread your reach to more audiences!  Take a look at each one as see if it might be the right platform for promoting what you offer.  The more you put your name and what your business out there, the more people you allow to see what you offer.

Larry is an architectural, commercial and real estate photographer based in College Station, TX and is active on Facebook, Instagram and Twitter.

Contact us today and let us help you capture some great images of your latest projects!